DATA MASTERING & IDENTITY RESOLUTION
Meld
One trusted identity for every customer and prospect — automatically resolved across your entire database.
Resolves ~91 fragmented demo records into ~37 unique people out of the box.
PRODUCT DEMO
See it work on real infrastructure
Connecting Meld to a live customer database — 91 fragmented records resolved into 37 golden identities.
Recorded against the live product and real cloud infrastructure. The company shown (Harbor Lane) and its data are fabricated for demonstration.
The problem
The same customer exists as different records in your CRM, e-commerce, support, and marketing systems — with different IDs, nicknames, and typos. Joining them is guesswork, so revenue, churn, and lifetime-value numbers never quite agree.
Our solution
Meld scans your database, figures out which columns identify people, and resolves every duplicate customer and prospect into one record with a single, stable Meld ID you can join on. If you already have a unique key, Meld audits it and improves it.
Key features
Auto-discovers your schema
Profiles every table and classifies name, email, phone, DOB, address & IDs
Resolves identities
Deterministic + fuzzy matching across nicknames, typos & formats
Stable Meld ID
One durable join key per person, across every table
Golden records
Survivorship picks the best value for each field, explained
Existing-key audit
Grades your current key for fragmentation and conflation
Connect any database
BigQuery, Snowflake, Databricks & Postgres live today — read-only, with guided setup
How it works
Connect your database
Add a read-only connection (e.g. BigQuery) in minutes.
Meld scans & resolves
It auto-discovers identity columns and masters your data.
Join on the Meld ID
Push the crosswalk back to your warehouse and unify everything.
Pricing
Growth
- ✓Up to 25M records
- ✓All connectors
- ✓Scheduled re-mastering
- ✓Review workflow & 2FA
Enterprise
- ✓Unlimited records
- ✓SSO & SCIM
- ✓On-prem / VPC deploy
- ✓Custom match rules
- ✓Dedicated support