DATA MASTERING & IDENTITY RESOLUTION
Meld
One trusted identity for every customer and prospect — automatically resolved across your entire database.
Resolves ~91 fragmented demo records into ~37 unique people out of the box.
The problem
The same customer exists as different records in your CRM, e-commerce, support, and marketing systems — with different IDs, nicknames, and typos. Joining them is guesswork, so revenue, churn, and lifetime-value numbers never quite agree.
Our solution
Meld scans your database, figures out which columns identify people, and resolves every duplicate customer and prospect into one record with a single, stable Meld ID you can join on. If you already have a unique key, Meld audits it and improves it.
Key features
Auto-discovers your schema
Profiles every table and classifies name, email, phone, DOB, address & IDs
Resolves identities
Deterministic + fuzzy matching across nicknames, typos & formats
Stable Meld ID
One durable join key per person, across every table
Golden records
Survivorship picks the best value for each field, explained
Existing-key audit
Grades your current key for fragmentation and conflation
Connect any database
BigQuery, Snowflake, Databricks & Postgres live today — read-only, with guided setup
How it works
Connect your database
Add a read-only connection (e.g. BigQuery) in minutes.
Meld scans & resolves
It auto-discovers identity columns and masters your data.
Join on the Meld ID
Push the crosswalk back to your warehouse and unify everything.
Pricing
Growth
- ✓Up to 25M records
- ✓All connectors
- ✓Scheduled re-mastering
- ✓Review workflow & 2FA
Enterprise
- ✓Unlimited records
- ✓SSO & SCIM
- ✓On-prem / VPC deploy
- ✓Custom match rules
- ✓Dedicated support